Cross-device tracking – Time to get excited (paranoid) ?

A rather painful challenge for advertisers is determining how to target people who often use as many as five connected devices throughout a given day: smartphones, computers, tablets, wearables, RFID smart cards. Until now, there hasn’t been an easy way to track activity on one and tie it to another. Several startup companies including SilverPush and Drawbridge but also Flurry (part of Yahoo now),…

Ad/Traffic Fraud For Beginners – Three Easy Steps

The marketing profession’s awareness of online advertising fraud and non-human traffic (NHT) is steeply rising. A recent test attack by a group of experts on popular online video platforms including Google’s YouTube rated the platforms highly vulnerable to ad fraud. “When the researchers sent the bots to visit two particular videos 150 times, YouTube’s public view counter identified only 25 of…

Ad Fraud – We’ve met the bots and they’re us!

“Humans, not Robots, are responsible agents. Robots should be designed and operated as far as practicable to comply with existing laws, fundamental rights and freedoms, including privacy.” Alan Winfield Cyber Lions Last week, the marketing industry descended on the Promenade de la Croisette for its annual red carpet frenzy. This year, however, something has fundamentally changed in Cannes: the…